Presenter

Since the early 90s, Martin has been engaged in all aspects of 3D and Computer Graphics. In 2007, he joined IKEA Communications AB, an in-house agency of IKEA where he during the years since established the technical setup for professional 3D processes within IKEA. Currently, Martin is the Digital Manager where he runs the IKEA Digital Lab, focusing on cutting-edge Spatial Computing (3D/VR/AR) innovations and applications, placing the lab at the forefront of global retail industry. His role also enables and supports IKEA Communications in regards to IT systems and tools for all the creative work performed. (97 words)